Apple may be looking to introduce new iPhones at a higher price point than its top-of-the-line Pro line.
While the global economy is struggling and consumers are tightening their spending, the company may have an even more expensive iPhone than the original $1,099 iPhone Pro Max. Bloomberg Apple Watcher Mark Gurman report The company may introduce a more expensive Ultra iPhone model than the Pro tier. It follows Samsung’s recently announced Galaxy S23 Ultra, which starts at $1,199 and features a 200 million-pixel main camera.
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In a rare disappointing announcement, Cook was posing questions about the sustainability of rising iPhone average selling prices. His iPhone story higher up follows Apple reporting that his iPhone revenue fell 8% year-over-year to $65.78 billion.
Cook said the everyday importance of the iPhone is due to the fact that people use it to make payments, control smart appliances, monitor health and check banking data, so the iPhone’s potential for higher price and higher functionality. argued to be justified.
“I think people are really willing to stretch to get the best they can afford in that category,” Cook said.
“The iPhone has become an integral part of people’s lives.” he told the investorHe believes that consumers are willing to “reach out” for the best devices.
Samsung has boosted the Galaxy S23 Ultra camera from 109 megapixels to 200 megapixels. Apple may follow its main rival.
The iPhone 15 series won’t be unveiled until around September, but clear areas where Apple could improve its capabilities are in the processor, camera, and display. Apple is also moving to comply with the EU’s USB-C Directive on charging ports.
Another question is whether we’ll see a foldable device that Apple is reportedly working on for a 2024 or 2025 release. Over $2,000 depending on configuration. But Samsung’s Ultra models have already proven that charging a higher price for more features could be a change by the manufacturer.
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Analyst IDC reported that smartphone shipments in the fourth quarter of 2022 saw their biggest drop ever. Industry-wide shipments were 300 million units, down 18.3% year-on-year.