The opinions expressed by entrepreneurial contributors are their own.
In many cases, our clients are of course initially happy and even excited when we help them pitch their stories to journalists to gain media coverage. Seeing it come to life is a thrilling experience.
But what happens after that? Often nothing.
When you’ve gone to great lengths to secure earned media coverage, sharing and celebrating just the day you saw the piece feels a little, I mean, lacking. Press coverage can help increase your brand’s visibility and credibility… but it’s not if no one is watching it.
So how can you get more value out of your hard-earned media placements? Here’s how to leverage your media wins and get the most value out of each.
