Opinion holder entrepreneur You are the contributor.
As the CEO of a best-in-class university in a highly competitive industry where colleges and universities compete “for students, faculty, research, external funding, donations, name recognition, prestige and, in some cases, survival,” I see myself dedicate all of We are fully committed to the constant evolution of SCAD. What programs and resources could you invent to remain an academic destination of excellence, serve your students, and launch your career? If you want to lead an innovative business in a crowded market, then You’ll spend most of your mental energy trying to come up with groundbreaking ideas for
For me, the quest for creative inspiration begins with the legendary rule of three. The Trinity is ubiquitous in history and culture. golden triangle, helps create a visually pleasing composition for social media feeds laid out in thirds.Just as the most attractive spaces in interior design have three colors and textures the avengers The MCU’s “Infinity” saga features three phases, Tolkien’s Lord of the Ring The epic features 6 books in 3 published volumes. Three has magic.
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What is triangulation?
I have developed a unique tripartite approach to ideation that I call “triangulation” (a term borrowed from land surveying and astronomy). With a little math alchemy you can make 1 + 1 = 3. In this case, combining two good ideas yields a sum greater than its constituent parts.
You can see triangulation in action on the example of the Swiss engineer Georges de Mestral. One day in 1941, during a walk in the Jura Mountains, Des Mestral noticed a burdock burr stuck in his trousers. The average trekker might have been walking away from unwanted hitchhikers, but a closer look by a curious engineer revealed something strange. A burr hook was attached to a small loop in the fabric of the trousers. After much trial and error, de mestral reproduces the fantastic natural fasteners, Voila! — Birth of Velcro®.
If de mestral hadn’t taken a short break from his daily work and taken a walk in the mountains of Switzerland, there might not have been a zipper without a zipper. Nor did my curiosity and persistence see an opportunity and run (or hike!) with it. He looked deeper into the world with his sixth sense (or third eye) and saw chances that were untapped wonders of design where others would have observed the simple quirks of nature. Developed headlines, million dollars. Ideas through the process that led to many of his ideas for world-class inventions and businesses. The inspiration in Bali, like many good ideas, was there to be taken, with a gentle call to “Pick me! Pick me!” To those listening carefully to be heard.
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Successful methods of applying triangulation
At SCAD, you don’t hike the highlands of Switzerland, you walk the university’s factory floor, attend classes, visit studios and see for yourself how expert faculty teach and what students create. Observing. For example, during a series of classroom visits last year, we noticed that many of our students were spontaneously creating sneaker campaigns, color schemes, and innovative designs. Sneakers were on their feet and their hearts. “We’re sneakerheads!” one student told me, noting how everyone (even professors) wore shoes with the hippest kick.
After a while, I noticed something else in my reading. (By the way, reading is essential for triangulation and ideation! Readers should read widely: biographies, histories, novels, magazines, newspapers, etc. new york times, financial times, trend, architectural digest, economist When bloombergthere i was reading wall street journal, the style section had the headline “Why Asics and Salomon Sneakers Are Fashion’s Hottest Shoes”. After reading this article, I fell down the rabbit hole of online research. It was there that I learned that the sports shoe market was worth his staggering $80 billion and growing rapidly. A search on LinkedIn reveals that many fashion, industrial design, and other majors have worked for Nike, Yeezy, Adidas, Reebok, and more. Some alumni already have their own brands, such as Q4 Sports and Michael Gray Footwear.
These two observations — a) SCAD students are sneakerheads and b) sneakers are big business and many of our alumni are already in the industry — are those who listen carefully enough to pleas for attention. led me to new ideas that anyone could adopt. : The world’s first academic program on sneaker design. And now it’s time to do it.
The best ideas come to mind. Call it whatever you like: the mood of the times, the spirit in the air, the zeitgeist.The Greek philosopher Aristotle called Kairos, which means presenting the best ideas at the right time.Inspired, I rallied academic leaders to breakthrough Minor in sneaker design,world’s first. 1 + 1 = 3. (As a bonus, Minor Sneaker Design also serves as a fitting example of my “layered learning” approach to teaching, combining elements of fashion, engineering, and marketing into his one academic program.
development of SNKR My experience at SCAD was a revelatory moment, but it didn’t happen by chance. It was the result of careful observation and timely creative application of a ready market.when CBS Evening News We heard about the new program and its relevance to students and alumni who want cool and creative careers. american innovation series.
Triangulation was applied to all sides of the SCAD. I’ve known for some time that collectors and interior designers attend Open Studio events and buy his SCAD art.Combining this fact with another, a few years ago, Atlanta Falcons owner Arthur Blank opened the newly built Mercedes-Benz Stadium (now Largest permanent exhibition in the world’s major stadiums and arenas). Combining these two insights, I believe that a) collectors and designers want his SCAD art, and b) the world recognizes our reputation for curating spectacular exhibitions and artwork installations. We have combined that to create SCAD Art Sales. Students, alumni and faculty in hotels, homes and corporate offices around the world.
Similarly, I used triangulation to come up with perhaps the most famous initiative at the university. In the early 2000s, our industrial design department began partnering with companies like Kicker Car Audio, JCB, Gulfstream and Rubbermaid to develop new products (i.e. bring products to market and often , students are employed by these companies).This successful program, when combined with its professional focus, SCADMissionprompted the Industrial Design Department to scale up its in-house laboratory into SCADpro, a university-wide global innovation studio with locations in the United States and Europe.
Current clients include hundreds of companies such as Delta, Deloitte, Google, Disney, Club Car, Volvo, BMW, and more, working with students and professors in fields such as film, fashion, user experience, service design, architecture, and immersive reality. We are partnered. Last year, SCADpro made more than $3 million in revenue for him and helped launch the careers of students who joined these companies prior to graduation.
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How to apply triangulation
Triangulation is available to any imaginative reader and requires three simple ingredients.
Investigation and Observation (read voraciously, don’t stop visiting factories)
Creative application (combining unexpected insights with seemingly disparate observations)
Good awareness and timing (choosing the right idea at the right time)
Leaders are able to triangulate because they know their business so well that they can spot chance opportunities that others simply don’t see. They are also always thinking, always on the move, and have an alert hunger for ingenuity and invention.
Who will find the next serendipitous opportunity to invent the next Slinky, Post-It Note, Play-Doh, or Popsicle? They are everywhere and want to be discovered.