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For the past few years, almost everyone has lived in two realities simultaneously: online and offline. It’s difficult to tell if one value is more important than the other. So the metaverse idea was a problem at the time. When we live in both realities, our personalities seek ways to express themselves.
Since the metaverse was developed, the idea of self-expression has become even more important. Another reality, another me. Here lies the core idea of the Metaverse’s appeal. It’s a chance to become the exact person a person really wants to be.
Here are some tactics of how brands and influencers have included digital avatars in their marketing tools.
Related: Designers have the power to shape the metaverse. Method is as follows.
How brands can make the most of AI avatars
Over the past few years, I’ve tended to create a virtual ‘me’. Various apps have tried to offer users the possibility to create an online version. The brightest examples are Memoji, Snapchat Avatars, and Metaverse Avatars available on each iOS device.
Let’s start with the basics. An avatar is an image that represents a person in the virtual world. Perhaps the earliest examples of avatars were video game characters, characters under the control of the player.
As mentioned above, you can create an avatar and adjust appearance details such as eye color, body, nose, and lip shape. Some avatars also express their own emotions (or, in fact, the emotions of the person represented by the avatar).a service called Ready Player Me It enables the creation of full-body 3D avatars that can move through multiple metaverses, such as VRChat and Somnium Space.
Nike caught the viral idea of creating its own digital identity with extensive customization possibilities, Nikeland — A metaverse that transforms sports and play into a lifestyle — Your digital avatar can change clothes, interests, and much more, just like in real life.
Nike isn’t the only fashion brand to adopt a digital avatar strategy in its marketing tools. Gucci set up a similar campaign to attract Gen Z customers, allowing the creation of customizable avatars with a wide range of clothing choices.
In some cases, the digital avatar represents a real person, and such cases are common at customs.A good example is Maisie WilliamsI acted as an avatar for the H&M campaign.
Related: Luxury brands are looking to join the metaverse
Virtual influencers and digital companions
Believe it or not, there are such things as digital influencers. You may have heard of Knox Frost and Lil Miquela, who share their profiles on Instagram. Even if you saw it in the street, you would never guess that this profile depicts an image of something that isn’t human. If so, you’ll probably change your mind after discovering that there are collaborations with Prada, Calvin Klein, and many other well-known global brands.
This seems like just the first step for digital influencers. It’s all powered by artificial intelligence and is in constant development. Today there are AI technologies that can create “companions” that will be your friends (or more). Chat as if you were a real person, with adjustable gender and relationship levels. His XOXO, a dating app, has something similar. Each user has a digital avatar, a totem that represents a personality type, and people are matched through these totems. It’s a mix of your representatives, pets, and AI friends.
Related: Why You (and Your Business) Should Take The Metaverse Seriously
Where do avatars go from here?
The following strategies have a positive impact on brand success. As such, it seems that today’s digital avatars can be used in many different ways. Represent a person, become an online friend, represent a brand, become an influencer, and more.
What is the secret of digital avatars? As I said, they’re a way to start “from scratch” and create things that are in some ways impossible (or still impossible) in the offline world. They are also able to express themselves and give their brand personality, thus making communication with customers more personal. You can now create avatars that meet It is impossible to predict what the next step in the history of digital avatars will be. There are many possibilities, some of which we haven’t thought of yet. But digital avatars seem to be the face of the future.
Related: How Brands Strategize for the Metaverse